Learn how to make clients pick YOU over other counsellors

With comprehensive video training and a PDF guide.

In the crowded field of counselling, distinguishing yourself is key to attracting and retaining clients.

This free training offers a transformative approach tailored specifically for counsellors at any stage of their career.

Whether you’re just starting out or looking to enhance your existing practice, this training will equip you with the tools needed to stand out and make an impact.

We’ll never share your info with anyone.

Counsellor sitting at her computer working on her brand for her private practice

Identify Your Unique Selling Proposition

Learn to leverage your personal experiences, skills, and values to set yourself apart in the counselling industry.

Develop a Magnetic Personal Brand

Craft a personal brand that resonates deeply with your target market, making you the preferred choice for prospective clients.

Make inroads into mastering the Art of Emotional Connection

Discover strategies to connect with clients on an emotional level, fostering trust and loyalty that goes beyond mere credentials.

Marc de Bruin in orange shirt looking at the camera

Hi, my name is Marc de Bruin, your counselling supervisor ‘with a twist’.

I have been working as a mental health professional since 2005. Previously, I built a career as barrister and solicitor in my former home country, the Netherlands. I hold a Master of Counselling from the University of the Sunshine Coast, and am a level 4 Registered Counsellor with the ACA and ARCAP. I am also registered with the ACA College of Supervisors. My legal and business background, combined with many years of counselling practice with thousands of clients -and a transpersonal (even spiritual) worldview- make me a valuable partner in supervision conversations. I have been trained in, and utilise the “Rise Up” model of Supervision, developed by ACA’s former CEO Dr. Philip Armstrong.

I am passionate about transforming counselling supervision into experiences that truly support professional and personal growth. I bring a unique combination of legal insight, counselling expertise, and an understanding of the challenges and goals that we, as counsellors, navigate daily.

As an advocate for our profession’s critical role in the mental health industry, my vision is to see counselling nationally recognised and integrated within the existing healthcare system. By adding counsellors and psychotherapists to the existing pool of federally recognised mental health providers, it can be ensured that every individual has access to the mental health support they need, regardless of their circumstances.


Marc has a wealth of experience as a counsellor, supervisor & presenter. He uses evidence based strategies in his work with both clients & supervisees. Marc is direct, empathic & approachable – a great support for me in beginning my own private practice.

You were and still are one of the smartest and unique people I’ve ever encountered in my search. I’m glad you’re doing what you do. I can only imagine how many lives you’ve helped turn around. You were a pleasure to talk with.

Just wanted to let you know I’m having so much fun working through your PowerPoint of questions and suggestions to set up business, identify niche clients, making avatars etc.

Thanks so much for sharing your knowledge and experience!

Thank you again for your very practical presentation yesterday – I have a lot of takeaways from it!

Thank you for your talk today. I found the content to be really informative and has given me some areas to reflect on whilst developing my private practice.

Fantastic lecture, learned so much

Thank you for your session today. I certainly got many hints and tips.

So enjoyed your talk. Great practical and useful info! I am already thinking about my target clients!

Thank you so much for your Amazing workshop, I was so encouraged to fine tune everything in respect of my Counselling practice. Love to have a copy of your slide show, there are really good ideas in it and I enjoyed your presentation, it was very much to the point and encouraging

Frequently Asked Questions

“I’m not comfortable with sales and marketing. Can I still benefit?”
Absolutely. My training redefines sales and marketing in the context of counselling, emphasising authenticity and genuine connection over traditional sales tactics.

“Will this training require me to change my counselling approach?”
No, it enhances your approach by integrating your unique personal brand and values, allowing you to attract clients who resonate with what you offer.

“Is this suitable for counselors with specific niches?”
Yes! The principles taught are adaptable to any niche, helping you to refine your focus and appeal to the clients who need your expertise the most.

“What if I’m new to counselling and don’t have much experience?”
This training is designed to benefit counsellors at any level, providing foundational strategies that will grow with your practice.

“Are there ongoing costs associated with implementing these strategies?”
No. The focus is on leveraging your existing strengths and experiences.

Embrace the opportunity to redefine your practice and connect with clients in a way that’s both fulfilling and successful.

Sign up and take the first step towards a thriving counselling practice filled with clients you love working with.

We’ll never share your info with anyone.